Small businesses shouldn’t need a privacy department to run a website
The person responsible for consent is often the same person thinking about orders, forms, analytics, advertising and whether the homepage still works on a phone.
Small businesses are not less serious about privacy because they do not have a dedicated privacy team. They simply operate with a different division of labour.
For many businesses, the person who owns the consent problem also owns the website problem. They may be the founder, marketer, agency, ecommerce manager or the person who knows how to log into WordPress.
The hidden cost is attention
Every new dashboard creates another place to check. Every unexplained warning creates another piece of research. Every configuration that only one specialist understands creates a future handover problem.
The opportunity is not to remove important controls. It is to make the system better at explaining itself to the person who is actually responsible.
Tell me what changed
A useful website companion should be able to distinguish between background noise and something worth the owner's attention. When something changes, the message should begin with what happened and why it might matter—not a wall of terminology.
That is why ongoing watching matters to us as much as the first banner. Websites do not stay still after consent is configured. Plugins change, campaigns arrive, tags are added and services come and go.
Less to think about is a product feature
There is a tendency in software to equate more controls with more value. Sometimes that is true. Sometimes the better experience is a capable system that asks less of its owner.
Tina is our expression of that idea: a calm layer between website complexity and the person trying to get on with running the business.