RESEARCH-LED COMPARISON
Ketch vs Consentina
Ketch is sophisticated privacy and permissioning infrastructure, connecting consent, identity, preferences and data use across an organisation’s systems. Consentina starts somewhere rather smaller: your website. Tina makes consent beautiful, keeps watch and helps ordinary businesses understand what deserves their attention next.
Pricing and product information checked: October 2026
THE 30-SECOND ANSWER
Two very different ways of thinking about permission.
Consent · identity · preferences · enforcement · data rights · integrations
Beautiful consent · Tina Watch · unlimited pageviews · explanation · recommendations · help
Same important idea. Very different starting point.
PROPER CREDIT WHERE IT IS DUE
Ketch is much more than a cookie banner.
Ketch carries permission beyond the first website interaction: through identities, preference centres, connected systems and auditable records.
Consent experiences, privacy choices, preference centres and progressive consent.
Identity, devices, systems, applications and data infrastructure.
Carry choices into tags, CRM/CDP/data systems and connected services.
Server-side records, Privacy 360 analytics and auditable histories.
Ketch’s distinction from Tina is not that it takes consent more seriously. Both products do. Ketch is solving a substantially more complex infrastructure problem.
BEFORE YOU COMPARE FEATURES
Do you actually need permissioning infrastructure?
Ketch is built for organisations that must propagate choices across identities, devices, brands, CRMs, CDPs, warehouses, marketing systems and other connected infrastructure. That is valuable when you have that problem.
“Can somebody please make consent work properly, make it look good, keep an eye on things and tell me when something deserves my attention?” That is much closer to Tina’s job.
VERY DIFFERENT PRODUCTS. VERY DIFFERENT PRICES.
Start with what each product is actually priced to do.
up to 5k unique users/month
CMP · 2 integrations · email supportup to 30k unique users/month
CMP · 2 integrations · email supportup to 100k unique users/month
Billed annually · additional options available100k+ unique users/month
Broader enterprise platformTINA ESSENTIAL
£9/month
1 website · unlimited pageviews
£59 first private-launch year
TINA PRO
£19/month
Up to 3 websites · unlimited pageviews
Put Tina to work.
These are not equivalent price points because they are not equivalent products. Ketch prices sophisticated permissioning infrastructure. Consentina prices a website companion. The useful question is which job you actually need done.
EVERYONE SEEMS TO BE COUNTING SOMETHING
Tina has decided not to count your visitors.
One repeat visitor is counted once in a period—not like a pageview.
Essential and Pro include unlimited pageviews.
Ketch says its CMP pricing uses average monthly unique users. When a threshold is exceeded, the next tier is required. More people turned up? Lovely. Tina will get on with her job.
FREE DOES NOT MEAN UNSERIOUS
Ketch Free vs Tina Essential
Ketch deliberately offers a genuine free CMP rather than a time-limited trial.
| What matters | Ketch Free | Tina Essential |
|---|---|---|
| Price | $0 | £9/month · £59 first private-launch year |
| Usage | Up to 5k unique users/month | Unlimited pageviews |
| Consent experience | Full CMP and unlimited banner customisation | Beautiful consent |
| Scanning | Website tracker scanning | Tracker scanning |
| Preference centre | Included | Defined launch consent controls |
| Records | Included | Clear consent records |
| Integrations | 2 | Core integrations |
| After setup | Privacy/CMP infrastructure | Tina Watch and plain-English help |
THE DIFFICULT QUESTION
If Ketch has a full-featured free CMP, why pay Tina £9?
Tina is not a paid version of a free consent banner. Essential buys a different relationship: beautiful consent, unlimited pageviews, Watch, useful alerts, plain-English explanation, policies/tooling where included and wider website awareness.
Ketch Free gives you serious consent software. Tina Essential gives your website Tina.
THE USEFUL PAID COMPARISON
Ketch Starter vs Tina Pro
At this point the products are solving increasingly different problems.
| What matters | Ketch Starter | Tina Pro |
|---|---|---|
| Price | $150/month | £19/month |
| Usage | Up to 30k unique users/month | Up to 3 websites; unlimited pageviews |
| Consent platform | Designer, preference centre and law templates | Beautiful consent and full design collection |
| Infrastructure | Tag orchestration and 2 integrations | Core website integrations |
| Records | Consent storage | Clear consent records |
| Watch | Permissioning infrastructure | Advanced Tina Watch |
| Insight | Privacy platform context | Consent, website, UX and growth insight |
| What happens next | Privacy team manages a platform | Smarter alerts, recommendations and supported assistance |
THIS IS WHERE THEY PART COMPANY
Ketch goes deeper into the organisation. Tina stays closer to the website owner.
Plus and Pro move Ketch toward identity, cross-system enforcement, DSR workflow, data mapping, risk, AI governance and enterprise privacy operations. Consentina does not pretend to replicate that at launch.
PERMISSIONING INFRASTRUCTURE OR WEBSITE COMPANION?
There is considerable overlap at the consent layer. What happens beyond it is where things get interesting.
Consent essentials8 useful details
There is genuine consent overlap. Ketch has much deeper enterprise configuration.
KETCHCMP, designer and jurisdiction-aware choices
CONSENTINABeautiful consent experiences
KETCHConsumer-facing preference centre
CONSENTINADefined launch consent controls
KETCHWebsite tracker scanning
CONSENTINATracker scanning
KETCHConsent-aware tag firing and orchestration
CONSENTINAAppropriate tracker blocking
KETCHServer-side consent records
CONSENTINAClear consent records
KETCHPrivacy-law templates
CONSENTINATina Policies where included
KETCHWeb plus iOS, Android and React SDKs
CONSENTINAWordPress website-first
KETCHPreference centre and persistent choices
CONSENTINAPersistent accessible privacy control
Design + experience6 useful details
Ketch has 400+ no-code configurations. This is about the starting point, not whether it can make a banner look good.
KETCH400+ no-code visitor-experience configurations
CONSENTINAFull design collection in Pro
KETCHWYSIWYG layout, colour, language and device controls
CONSENTINAConsent designed to belong on the site
KETCHEmbedded consent moments throughout journeys
CONSENTINAA considered consent moment and Banner Makeovers
KETCHBranded preferences across ongoing relationship
CONSENTINASimple privacy choices for the website visitor
KETCHPowerful tools for sophisticated teams
CONSENTINATina helps decide what the experience should feel like
KETCHResponsive SDKs and experiences
CONSENTINAMobile-first website consent
Identity + permission7 useful details
This is deliberately Ketch territory today.
KETCHIdentity Sync resolves identifiers across devices and contexts
CONSENTINAWebsite-first launch proposition
KETCHChoices travel with resolved identities
CONSENTINANot positioned as cross-device identity infrastructure
KETCHConnected-system enforcement
CONSENTINACore website integrations
KETCHPre-built APIs and connectors
CONSENTINANot positioned as an enterprise data-stack platform
KETCHPermissioned profiles and preference management
CONSENTINAConsent and website-owner context
KETCHPermissioned data activation across connected systems
CONSENTINANot a launch capability
KETCHOpen APIs and webhooks
CONSENTINANot positioned as a custom infrastructure platform
Rights + governance6 useful details
A privacy or security team with operational governance requirements should take this section seriously.
KETCHIntake, verification, routing and fulfilment
CONSENTINANot a launch capability
KETCHEnterprise data-mapping product
CONSENTINANot a launch capability
KETCHData discovery and classification
CONSENTINAWebsite-level observations
KETCHRisk-management tooling
CONSENTINAUseful website recommendations
KETCHEnterprise AI-governance proposition
CONSENTINABounded Tina intelligence explains verified findings
KETCHPrivacy 360 analytics and individual-level history
CONSENTINAClear consent records; Tina Assure in 2027
Website intelligence7 useful details
Ketch’s primary proposition is permissioning infrastructure. Tina’s is making the website owner’s next move clearer.
KETCHCMP, enforcement and analytics focus
CONSENTINAConsent observations with useful context
KETCHNot its primary SME website-companion proposition
CONSENTINAWebsite, UX and growth-oriented insight in Pro
KETCHInfrastructure monitoring and enforcement
CONSENTINATina Watch → notice → explain → suggest → help
KETCHPrivacy-team and platform workflows
CONSENTINAPlain-English explanation
KETCHEnterprise privacy workflows
CONSENTINAPractical recommendations
KETCHCustomer success / implementation context
CONSENTINASupported help where included
KETCHBroader privacy platform
CONSENTINAAnalytics, trust and practical website prompts where included
THE BIGGER IDEA
Consent is not the destination.
A visitor saying yes or no is only the beginning of permission. Ketch attacks the larger question through infrastructure.
Same important idea. Very different starting point.
WHAT HAPPENS AFTER SETUP?
Ketch carries permission deeper into the data stack. Tina carries the relationship further for the website owner.
SOMETIMES YOU REALLY DO NEED THE INFRASTRUCTURE
The enterprise answer can be the right answer.
KETCH MAY FIT BETTER WHEN
- Permission must propagate across many systems
- Identity spans devices and channels
- CRM/CDP/warehouse complexity is real
- You need DSR automation or data mapping
- Multiple brands/regions operate at scale
- Enterprise auditability is central
TINA BECOMES INTERESTING WHEN
- You are running a website, not a privacy programme
- WordPress is your priority
- You want beautiful consent and straightforward pricing
- You want someone watching the website
- You want findings explained and practical next steps
- You would rather not become a privacy engineer
FOR THE REST OF US
Your business may not have a privacy engineering team.
You may have a website, a shop, a contact form, analytics, advertising, a newsletter, customers—and approximately 400 other things to think about. Tina does not need you to call that a data-permissioning architecture.
The goal is not to make the underlying problem simplistic. It is to make the experience simpler for the person responsible for the website.
EVIDENCE
Ketch takes proof seriously. So do we.
Ketch has sophisticated server-side consent records and auditable histories around choices and connected-system behaviour. Tina’s evidence direction starts with website decision-state: consent, experience version, website state, relevant change, observation, recommendation and owner action.
When you need to prove it, too.
WORDPRESS
What if you mostly just want this to work beautifully on WordPress?
Ketch is deliberately platform and infrastructure oriented. Consentina’s launch focus is narrower: WordPress website owners, SMEs and the people who build sites for them.
KETCH VS CONSENTINA FAQ
A few useful answers before you choose.
Is Ketch free?
Yes. Ketch Free is a genuine ongoing CMP plan while a website stays under 5,000 monthly unique users.
Does Ketch charge by pageviews?
No. Ketch says CMP pricing is based on average monthly unique users, not total pageviews or sessions.
What happens if I exceed Ketch’s visitor threshold?
Ketch says moving to the next tier is required rather than an undefined usage overage.
Does Consentina charge by visitor?
No. Essential and Pro include unlimited pageviews.
Is Ketch just a cookie banner?
No. Ketch extends to identity, enforcement, DSR automation, data mapping, governance and permissioned-data infrastructure.
Which fits a small WordPress business?
Ketch can be the better fit for sophisticated permission and integration requirements. Tina is designed around the WordPress owner who wants consent plus ongoing website help.
ENOUGH COMPARING
Let Tina look at your actual website.
You could spend another hour comparing privacy platforms. Or Tina could spend a moment looking at the website you actually have.
No scary score. No sales call. Just a useful first look.
Consentina is currently in private launch. Request an invitation—members get three invitations to share.