RESEARCH-LED COMPARISON
OneTrust vs Consentina
OneTrust gives organisations consent infrastructure: sophisticated controls that can connect across websites, apps, identities and data systems. Consentina gives website owners a hand. Tina makes the privacy moment belong on the site, keeps watch and helps explain what to do next.
Pricing and product information checked: October 2026
THE 30-SECOND ANSWER
How much consent infrastructure does your website actually need?
For organisations where consent must travel through systems, teams, regions and channels.
For people who need their website protected, trusted and ready to grow.
OneTrust can do considerably more. Tina may be considerably closer to the job you actually have.
GIVE CREDIT WHERE IT IS DUE
OneTrust is an extraordinarily capable consent platform.
Its Cookie Consent product supports discovery, configurable controls, blocking, records, experimentation and consent across web, mobile and CTV. The broader platform connects consent to privacy, data and governance work — for more than 14,000 customers, according to OneTrust.
DISCOVER
45m+ trackers
A very substantial technology database, scanning and categorisation capability.
CONTROL
250+ languages
Geolocation, banner configuration, testing and high-control consent experiences.
CONNECT
200+ integrations
Consent can feed CRM, CDP, analytics, AdTech and other systems.
PROVE
Records + history
Consent receipts, audit-oriented records and broader privacy operations.
THE BUYING QUESTION
What problem are you actually trying to solve?
YOU MAY NEED ONETRUST
Consent has to move through the organisation.
Web, app and CTV. Multiple regions. Known-user permissions. CRM, CDP or warehouse enforcement. Dedicated privacy, data or marketing teams. Formal DSR, governance and audit work.
YOU MAY BE LOOKING FOR TINA
You are responsible for a website.
You want a good-looking consent experience, clear pricing, unlimited pageviews and a practical companion who continues to notice, explain and help after setup.
PRICE WITHOUT A CONVERSATION
Sometimes you just want to know what it costs.
OneTrust’s CMP pricing is quote-led. Its published pricing information describes usage in Average Daily Unique Visitors, aggregated across channels and properties — not pageviews. That can be the right commercial model for a large multi-property estate. It is a very different buying experience.
Quote-led
Usage is based on Average Daily Unique Visitors across channels and properties.per month
1 website · unlimited pageviews£59 first private-launch year
per month
Up to 3 websites · unlimited pageviewsPut Tina to work.
Your audience should not feel like a meter.
With Tina Essential or Pro, unlimited pageviews are included. Growth is the point.
WHO IS ACTUALLY GOING TO RUN THIS?
OneTrust gives teams a powerful system. Tina gives the responsible person a hand.
Tina is designed for the person responsible, not necessarily the privacy specialist.
WORDPRESS-FIRST
What if your infrastructure is mostly… WordPress?
OneTrust is intentionally broad. It is built to serve an organisation’s privacy and consent estate. Consentina’s focus is narrower and more personal: WordPress sites, SMEs and the agencies that look after them.
| What matters | OneTrust | Consentina |
|---|---|---|
| Starting point | Organisation-wide consent and privacy operations | A website owner’s real day-to-day |
| WordPress | Part of a wider implementation | A central launch focus |
| Traffic | ADUV-based quote-led packaging | Unlimited pageviews |
| Privacy moment | A highly configurable enterprise CMP | Designed to feel like part of your website |
| After setup | Teams operate the platform | Tina continues to watch, explain and help |
| Bigger website picture | Broader data/privacy platform | Website, UX and growth insight |
WHAT HAPPENS AFTER SCANNING?
Finding something is only the beginning.
OneTrust gives expert teams deep controls and reporting. Tina’s promise is smaller, but deliberately useful: translate what she finds into what happened, why it matters and what to do next.
PLATFORM MODEL
Configure the right response.
Enterprise teams can use policies, rules, integrations and records to govern consent at scale.
TINA MODEL
Understand the next useful thing.
Useful alerts, plain-English recommendations and supported assistance keep the website owner moving.
Tina should not invent what she found. She should make what she found easier to understand.
THE BIGGER PERMISSION STORY
Consent is not the destination.
OneTrust starts from the data infrastructure. Tina starts from the website relationship.
You got the yes. What happens next? Both products take that question seriously; they simply begin from different sides of it.
FEATURE EXPLORER
Enterprise platform or website companion?
Open a section when it is part of your job. Whole categories belong to OneTrust — that is helpful information, not a problem to hide.
Consent fundamentals6 useful details
Both begin with consent. OneTrust offers considerably more configuration for a privacy programme.
ONETRUSTEnterprise CMP across digital properties
CONSENTINABeautiful website consent experiences
ONETRUSTDetection and categorisation supported by a 45m+ tracking-technology database
CONSENTINACookie and tracker scanning
ONETRUSTAuto-blocking and rule-led controls
CONSENTINAAppropriate tracker blocking
ONETRUSTDetailed transaction records and Consent Receipt history
CONSENTINAClear consent records
ONETRUSTSophisticated preferences and known-user options
CONSENTINASimple, considered privacy choices
ONETRUSTA/B testing and broad configuration
CONSENTINADesign collection and Banner Makeovers
Scanning + monitoring6 useful details
OneTrust has mature discovery, scanning and enterprise configuration. Tina keeps the emphasis on the website owner.
ONETRUSTSupported across web properties
CONSENTINATina 24/7 Watch with useful alerts
ONETRUSTSupported in suitable configurations
CONSENTINAWebsite-first proposition
ONETRUST45m+ tracking technology database
CONSENTINAPlain-English website context
ONETRUSTPlatform data and reporting
CONSENTINATina helps explain what deserves attention
ONETRUSTTeams configure workflows and controls
CONSENTINARecommendations and supported assistance
ONETRUSTPart of a broader organisational platform
CONSENTINAConsent, website and UX insight
Design + visitor experience5 useful details
A capable enterprise CMP can be branded. Tina is opinionated about making the privacy moment feel at home.
ONETRUSTHighly configurable templates and styles
CONSENTINAConsent designed to belong on the site
ONETRUST250+ languages and regional configuration
CONSENTINAA focused, considerate website experience
ONETRUSTAdvanced location-led configuration
CONSENTINAAppropriate website configuration
ONETRUSTEnterprise controls and experimentation
CONSENTINAA calm, human privacy moment
ONETRUSTPowerful tools for specialist teams
CONSENTINABanner Makeovers and practical design guidance
Channels + infrastructure5 useful details
This is exactly where OneTrust earns its enterprise reputation.
ONETRUSTWeb, mobile, CTV and API-led coverage
CONSENTINAWordPress website-first
ONETRUST200+ prebuilt integrations and broad data-stack connections
CONSENTINACore website integrations
ONETRUSTConsent can be propagated into downstream systems
CONSENTINANot positioned as enterprise data-stack infrastructure
ONETRUSTCross-domain and cross-device options for identified users
CONSENTINANot positioned as identity infrastructure
ONETRUSTBroader OneTrust platform capabilities
CONSENTINANot positioned as AI governance software
Frameworks + privacy operations5 useful details
If formal privacy operations are part of the job, OneTrust has whole categories Tina deliberately does not try to replace.
ONETRUSTSupports major frameworks and standards
CONSENTINACore website consent focus
ONETRUSTEnterprise privacy-request workflows
CONSENTINANot a DSR operations platform
ONETRUSTBroader platform capability
CONSENTINANot a data-mapping platform
ONETRUSTCross-system histories and records
CONSENTINAWebsite-centred consent records
ONETRUSTBuilt for privacy, legal, marketing and data teams
CONSENTINABuilt for the person looking after the website
Evidence + the next job5 useful details
OneTrust goes further for connected, regulated operations. Tina keeps proof close to what happened on the website.
ONETRUSTStrong consent records, history and enterprise reporting
CONSENTINAUseful consent records and website context
ONETRUSTConnected organisational auditability
CONSENTINAWebsite-first evidence story
ONETRUSTEnterprise governance infrastructure
CONSENTINATina Assure — coming 2027
ONETRUSTEnforce permissions throughout systems
CONSENTINAWatch, understand, suggest and help
ONETRUSTQuote-led, based on Average Daily Unique Visitors
CONSENTINAClear website plans with unlimited pageviews
EVIDENCE
OneTrust takes proof seriously.
For connected consent operations, OneTrust supports detailed transaction records, consent receipts, history and reporting. That is a genuine enterprise strength.
ONETRUST
Evidence across systems.
The right fit when consent needs to be retained, enforced and evidenced beyond one website.
TINA
Evidence close to the website.
Clear consent records and a website-first evidence story. Tina Assure is coming 2027 for people who need to prove it too.
ECOMMERCE + AGENCIES
You run a shop — or look after several. Not a privacy programme.
For a growing WooCommerce store, checkout confidence and a useful eye on the website can matter more than multi-channel consent orchestration. For agencies, a familiar website-first experience plus exclusive agency pricing may be the more useful conversation.
See how Tina’s website check works · Talk to Tina about agency pricing
WHO SHOULD CHOOSE WHAT?
Powerful software is not automatically the right software.
ONETRUST MAY BE BETTER WHEN…
You need consent across web, mobile and CTV; connected CRM/CDP/AdTech permissions; known-user controls; sophisticated frameworks; privacy operations; DSR workflows; or a wider governance platform for dedicated teams.
TINA STARTS MAKING SENSE WHEN…
You primarily need to look after a website, want clear pricing and unlimited pageviews, care how the banner feels, want continuing help, and do not have — or want — a privacy operations team.
NOT SURE HOW MUCH OF THIS YOU NEED?
Give Tina the website.
She will take a first look before asking you to buy anything. No scary score. No sales call. Just a useful first look.
ONETRUST VS CONSENTINA FAQ
A few useful answers before you choose.
What is OneTrust?
OneTrust is a broad privacy, data and governance platform. Its Cookie Consent product is a mature enterprise CMP, not simply a cookie banner.
How much does OneTrust CMP cost?
OneTrust’s current CMP pricing is quote-led. Ask OneTrust for a quote that reflects your properties and usage.
How does OneTrust price CMP usage?
Its published pricing describes Average Daily Unique Visitors aggregated across channels and properties. It is not pageview pricing.
Does Consentina charge by pageview?
No. Tina Essential and Pro include unlimited pageviews.
Does OneTrust support Google Consent Mode and GPC?
Yes. OneTrust’s current product and documentation cover major consent frameworks, including Google Consent Mode and Global Privacy Control handling.
Does OneTrust keep consent records?
Yes. Consent records, receipts and history are a clear OneTrust strength.
Which is better for a WordPress SME?
There is no universal winner. Complex consent, connected data systems and dedicated privacy teams can point to OneTrust. A WordPress owner who wants a beautiful consent experience and ongoing website help may prefer Tina.
ENOUGH COMPARING
Let Tina look at your actual website.
OneTrust can show you what an enterprise consent platform can do. Your website can tell us what you actually need.
Give Tina the address.
Consentina is currently in private launch. Request an invitation — members get three invitations to share.